Something Old. Something New. Something Borrowed. Something Yellow!?!?!?!?!
Yes, that is right, did you notice? We have a new look! Many of you who know me personally know that I have a deep love of the color green. Which has been a part of my logo for a long time. BUT after 10, yes TEN, years this summer that I have been in business here at tÜsdé productions I thought it was high time I updated my look a bit.
Something Old:
Yes, my something old is the name of course. I may be changing my look but I am not changing my name. So here is a little history of my company name for my something Old. I LOVE to dance, and when I was first learning to dance the best night was Tuesday!! Then a few years later I was living and working in Germany and my day off was Tuesday. See a trend?? Tuesday quickly became one of my favorite days and when I was in design school this word served as the template for many a class project. The Ü and the é of course are throwbacks to the various languages I encountered during my two years spent in Europe.
Something New:
A new look is not complete without a new font group. Yes it is true I am a font nerd!!! I wanted a clean simple look for my business update and these fonts did the trick. Simple. Elegant. FUN!
Something Borrowed:
Ok, so not really borrowed but more of an image that holds many good memories in my life. This would be the little bird in my logo. I love birds, grew up with two little parakeets when I was a child and have always liked the image that the Lord takes care of the birds of the air, so how much more will He take care of me? It is an image of comfort and strength for me. This bird version is similar to the previous but with a little clean up and simplification.
Something YELLOW!
Ok, we are finally getting down to the root of the new look here. Yellow, and grey, and fun zig-zags.. oh my! As I was contemplating this new design look I thought back to the first few times I knew I wanted to be an artist. I have many fond memories of when I was a small child taking art classes at our local community center or with a dear artist friends of ours. The one project that stands out in my mind is a little yellow house I did with oil pastels. It was framed and hung up in a small art gallery for a while and as a child of 5 or 6 I thought this was SO AMAZING!! Yellow was my favorite color as a kid and it is with this new look that I am making a little nod back to where it all began. Plus it is a super fun, crisp, fresh, happy color!!!
So there you go. It has been an amazing 10 years with my little business. I am grateful for all the wonderful clients and friends I have made along the way and I can not wait to see what the next 10+ years will bring!!
ENJOY!!
- Logo design -
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